Google outs two new Galaxy Nexus commercials, touts Face Unlock and Hangouts (video)
Go figure — it’s Galaxy Nexus day . Again
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Google outs two new Galaxy Nexus commercials, touts Face Unlock and Hangouts (video)
Samsung teases flexible, transparent display in concept video
Samsung’s flexible display technology isn’t slated to hit the market until 2012 , but the Korean manufacturer is already giving us a glimpse of how it may transform our lives, with a freshly released concept video. Yes, it’s just a concept ad, and a relatively brief one at that, but it still paints a pretty mouth-watering portrait — one full of transparent, flexible screens, smartphone-tablet hybrids, and augmented reality. Check it out for yourself, after the break.
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Samsung teases flexible, transparent display in concept video
New Samsung Galaxy Note ad: freedom’s just a stylus away (video)
Ever wanted to soar majestically through the clouds? Good news, freedom from your earthly ties is a 5.3-inch display and S Pen away. All that and more in the Galaxy Note ad after the break — though as we can attest, the whole creating beautiful landscapes thing isn’t quite as easy as Samsung’s simulated images make it out to be. No one ever said freedom was simple.
Continue reading New Samsung Galaxy Note ad: freedom’s just a stylus away (video)
New Samsung Galaxy Note ad: freedom’s just a stylus away (video) originally appeared on Engadget on Tue, 25 Oct 2011 15:54:00 EDT. Please see our terms for use of feeds.
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Yale demos NFC-enabled residential locks, germaphobes rejoice (video)
Assa Abloy has already brought NFC-based door locks to some Swedish hotel rooms, but one of its subsidiary companies is now looking to bring them to your doorstep, as well. Earlier this month, Yale Locks & Hardware unveiled what it hopes will be the first NFC-enabled residential lock to hit the US market. With this system, all you’ll need to do is wave your smartphone in front of one of Yale’s Real Living line of motorized locks, which will then automatically open (as long as you’ve been authorized to do so). Demoed at this year’s CEDIA Expo, these revamped locks are also compatible with either Zigbee or Z-Wave home automation technologies and support Assa Abloy’s Mobile Keys software, which allows users to securely load all of their digital keys on their handsets. Pricing and availability remain unclear, but you can unlock more details in the brief demo video and full press release, after the break.
Continue reading Yale demos NFC-enabled residential locks, germaphobes rejoice (video)
Yale demos NFC-enabled residential locks, germaphobes rejoice (video) originally appeared on Engadget on Tue, 20 Sep 2011 20:30:00 EDT. Please see our terms for use of feeds.
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Droid Bionic ad has pretty much everything but a phone (video)
The new Droid Bionic ad sure has it all: a Portman-esque lady in an illuminated leather blouse, brandishing a giant sword against a Terminator-looking ‘bot shooting lasers from his hands, all taking place in some crazy sky coliseum thing. As for the actual handset? Not so much on that front, save for a name at the end and a promised September release date — oh, and the implied promise that the phone will literally slice the heads off of its Android brethren. Video after the break.
Continue reading Droid Bionic ad has pretty much everything but a phone (video)
Droid Bionic ad has pretty much everything but a phone (video) originally appeared on Engadget on Wed, 24 Aug 2011 16:01:00 EDT. Please see our terms for use of feeds.
Huawei MediaPad debuts in weird, confusing video ad
There’s a fine balance to be struck when you want to drum up interest in a device but not release too much information before its official launch. Huawei did that very nicely with its first MediaPad teaser image last week, showing us only the tablet lounging casually atop the desk of a surely sophisticated businessman. Today we’ve come across a followup video that also lets us peek the pad’s rear — which looks just about identical to the one on the company’s Ideos S7 Pro — but also confuses the hell out of us with its, erm, narrative. You’ll have to just jump beyond the break and be befuddled with us. The MediaPad should get its proper launch in just under a week, on June 20th, though Huawei’s Facebook page already shows an Android Honeycomb screenshot on it and our rough estimation from the video places the screen size at 7 inches. Not that we ever get to see it, cursed uninformative teasers!
Continue reading Huawei MediaPad debuts in weird, confusing video ad
Huawei MediaPad debuts in weird, confusing video ad originally appeared on Engadget on Tue, 14 Jun 2011 07:09:00 EDT. Please see our terms for use of feeds.
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Smartphones, not DVRs, are the biggest threat to TV adverts
TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual “devices or distractions” that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That’s resulted in a mediocre 52 percent attention level during actual programs and 37 percent during ads. In other words, two thirds of the time, commercials are being ignored and smartphones are helping people with that heinous behavior. Ironically, fast-forwarding adverts using a DVR garnered attention levels that were 12 percent higher, mostly because people were trying to make sure they didn’t skip too far ahead. Damn, why does reality have to be all complex and stuff?
Smartphones, not DVRs, are the biggest threat to TV adverts originally appeared on Engadget on Fri, 27 May 2011 08:37:00 EDT. Please see our terms for use of feeds.
Lady Gaga uses Chrome, and here’s the 91-second film to prove it
One of the world’s most (in)famous names has picked a side in the browser battles — last night saw the debut of a new Google Chrome commercial, starring Lady Gaga and her “little monsters.” Spanning a minute and a half of Gaga and her fans singing and gyrating their way through her latest single, the ad is intended to illustrate the power of the web and its creative new modes of interaction. To be fair, said interaction is mostly Lady Gaga saying “jump” and a crowd of YouTubers doing it without bothering to ask how high, but hey, the result is fun to watch. You just need to disable your sense of shame for all humanity and click past the break.
[Thanks, Daryl]
Continue reading Lady Gaga uses Chrome, and here’s the 91-second film to prove it
Lady Gaga uses Chrome, and here’s the 91-second film to prove it originally appeared on Engadget on Sun, 22 May 2011 16:23:00 EDT. Please see our terms for use of feeds.
Lenovo ThinkPad X1 coming May 17th, with Gorilla Glass screen and spill-proof keyboard (video)
Man, Lenovo isn’t even trying to keep the ThinkPad X1 under wraps anymore. The slinky new MacBook Air competitor has just slipped out in a video commercial on the company’s own YouTube channel, where it shows off a keyboard that’s both backlit and spill-resistant, and a Gorilla Glass screen that is apparently girlfriend-proof. See the video after the break and circle May 17th as your acquisition date if you’re after one — that’s when Lenovo promises the X1 will be arriving.
[Thanks, Jon]
Lenovo ThinkPad X1 coming May 17th, with Gorilla Glass screen and spill-proof keyboard (video) originally appeared on Engadget on Wed, 11 May 2011 10:08:00 EDT. Please see our terms for use of feeds.
Samsung makes sure you know the Galaxy S II is really, really thin with silly new ad (video)
Samsung seems to be killing time until it finally ships the Galaxy S II by making promo videos for its dual-core superphone. The latest in a series of ads for the S II spends a few precious seconds reminding us just how excellently thin it is, and gives us a particular usage scenario where that slim profile truly becomes practical. We won’t spoil that for you, though we should play spoiler in noting the barely readable small print above — “Thickness of the device may differ by country or carrier.” So remember, just because you and your pen pal from across the world are both buying a product with an excruciatingly specific title like Samsung Galaxy S II doesn’t mean you’ll both get the same thing. All that said, the 8.49mm-thick version of the device is ready to wow you on video just past the break. We’ve thrown a couple of Samsung’s earlier commercials in there as well, just to complete the set.
Samsung makes sure you know the Galaxy S II is really, really thin with silly new ad (video) originally appeared on Engadget on Mon, 25 Apr 2011 10:06:00 EDT. Please see our terms for use of feeds.
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