Sony Ericsson: We made mistakes in 2010, but we’ve learned from them
Sony Ericsson has admitted making mistakes in the mobile realm in 2010 and has insisted that they have learned from them. Steve Walker, who is the acting Global Head of Marketing for Sony Ericsson, gave a telling one-on-one interview last week at CES.
Walker admitted to not anticipating the interest that Android OS attracted and how important sleek hardware would be. He said that at Sony Ericsson, they always were aware of interest in hardware, but considered it less significant than software; according to Walker, that has changed to make them almost equal now.
Despite the mistakes with the Xperia line of phones, Walker insists that it has made them stronger:
“As we do every year, we’ve taken those learnings and applied them to the new products in the new portfolio. We do think we’ve taken a big step forward for 2011.”
Sony certainly made headlines at CES by introducing a very suave device, the Xperia Arc, which was the only phone announced in Las Vegas shipping with Gingerbread (Jerry loves to point this out).
Last year, complaints mounted about outdated software and slow updates from the phone manufacturer. This may be a sign that they have righted the ship and will now become one of the premier Android players.
Does this sway you in any way towards purchasing the Xperia Arc? [Pocket-Lint]
For more on Sony Ericsson’s latest device, check out our Xperia Arc forum
Sony Ericsson: We made mistakes in 2010, but we've learned from them posted originally by Android Central
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Sony’s roadmap leaked for its Xperia X10 line of phones (hint: No Froyo)
A leaked roadmap for Sony’s Xperia X10 line of phones has been found, showing some of the future updates for the devices. According to the document, there will be three major firmware releases upcoming: 1.6, 2.1 and 2.1x. The Xperia X10 is set to get 2.1 shortly (we have been hearing that for a while), and this update will bring:
- 720 video recording with continuous autofocus
- Five homescreens
- HTML5 support
- A social phonebook that will linke Facebook and Twitter with your Contacts
The X10 Mini, X10 Mini Pro, as well as the X8 are also due to receive the 2.1 OTA. With this update, small updates are given including:
- An incremental change in the four corner navigation
- Bluetooth 2.1
After 2.1, Sony is preparing 2.1x, which is there renewed and alledgly improved UX platform to Timescape and Mediascape.
The bad news is that there was no mention of Froyo (2.2) in the roadmap, leading us and users to question whether the X10 will ever be getting the latest OS version.
No word on dates from the roadmap; we have been hearing that the X10 will be updated so often that anyone’s guess to when that will be is as good as ours. [Xperiax10 via Se-nse]
Posted originally at Android Central
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Sony Ericsson Xperia X10 coming to Canada’s Rogers network On April 15
There has been a alot of hype about the Sony Ericsson Xperia X10 and to make matters worse we even watched Sony unbox it for us. (It’s cool. We’ve done a hands-on and have one in the office as we speak.) We’ve been waiting to hear when and where this bad boy would end up. No surprise, it’s not coming to the U.S. first (if at ever) Instead, it’s going to our neighbors to the north. Come April 15 one can go into any Rogers store and pick up the new Xperia X10 and get a Sony Ericsson MW600 Bluetooth headset for free.
Not a bad deal, not only do you get the newest high end phone, you get a free headset that’s about $100 at retail. [Rogers via Engadget]
Sony Ericsson does our job for us, unboxes the Xperia X10 itself
Well it seems like the guys over at Sony Ericsson have taken all the fun with the unboxing of the Xperia X10 for us — even though we had our hands on it a couple months ago at CES, and again at Mobile World Congress. So if they want to show off the box themselves, that’s cool …
We still aren’t sure when or if the X10 will ever make its way to the United States, which is par for the course at this point for the Xperia line. Check out the video after the break. [sony ericsson]